Designing a seamless development experience for the Internet of Things
Xively
Xively, a division by LogMeIn (NASDAQ: LOGMI), is the first commercial Internet of Things platform which launched May 2013. For the first year, as a team of two I was responsible for working with stakeholders validating the developer experience and defining and validating the user experience as well as leading a small team - made up of two front-end developers and a visual designer - to produce new features, implement UX improvements and fix QA bugs. I was the main interface between business requirements and translating these into user facing features. Part of that meant translating rather fuzzy requirements into first version wireframes to then in tandem with business stakeholders (often based remotely) and through discussions with the London backend team to agree on the feature set. I coordinated my team's workload and planned sprints using scrum and agile methodologies to ensure lean high quality deliverables. I have also been working with several Xively customers who use the platform as means to deliver end user services of a connected product to their users, by providing UX guidance or even full fleshed hi-fidelity wireframes based on insights gathered through workshops with key stakeholders. These applications were designed as web apps or to be used on google glass.
Achievements
Complete Redesign and Rebranding in only four months
Restructuring the Web app to make the developer experience more seamless. The marketing pages and its navigation were redesigned from scratch with high focus on narrative flow to be more focused on business. The Developer Center expanded considerably, requiring a scalable structure to ensure an intuitive navigation through resources and api docs.
Increasing Page views by 162%
On May 14th 2013 Xively launched with a refined Developer Experience and new Developer Resources including tutorials, wrapper libabries and plug-in services. Xively gained great media attention with ten major tech companies featuring Xively. In the first week, views were increased by 162% raising the average visitor rate to 50,000 a week.
Doubling daily SignUp Rate
Since launch Xively is averaging 70 developer signups per day. (source: GigaOm)
Designing Xively Test Drive with 100% completion rate
The Xively Test Drive is a 5 minute tutorial to use a smart phone as an input sensor device to demonstrate a package tracker using the Xively Workbench and an app interface. Since launch, in the first two months, the Test Drive has been completed 1,261 times with 0% drop off.
Co-organising the @iotlondon meetups
The IoT London meetup group is the biggest and most vibrant community globally with about 1800 members. Since January 2013 I'm helping to organise the monthly meetups representing Xively, referring any technical or sale related questions to management.
Xively.com featured in 'Sites we like'
The Xively platform and marketing pages have gained great feedback for visual design and responsive layout from users and LogMeIn internal. It has also been featured on Sites we like.
"Fee has kept a steady pace of improvement, not only in her skills but also in her interactions with her colleagues. She surpassed expectations on the Xively rebrand and relaunch, working tirelessly to make sure that the Design team not only met the deadline but also kept a high standard of user experience. Her efforts were fundamental in the process. Fee has also introduced more UX methods and techniques into the pipeline, which contributed to the success of the relaunch. Fee also demonstrated she is eager to learn and develop new skills outside of UX, such as programming, which broadens her understanding and contribution to the product." Pete Correia - Former Interaction Designer and Art Director at Xively